Monday, June 14, 2010

My Non-vite (or Un-vitation) from Cricut

Well, the fine folks at Provocraft have joined the ranks of the high-end clothing designers in attempting to divide us into classes--those who matter and those who don't.  I don't.

When I first toyed with the idea of buying the Cricut, I hesitated because of the ongoing expense of buying cartridges.  But it was such a fun crafting tool that I let myself get drawn in.  In the 18 months since I bought my first machine, I have purchased over 60 cartridges, two more cutting machines, two copies of Design Studio software, a Cuttlebug and  a YourStory machine.  Somehow, this doesn't qualify me for inclusion into the exclusive "Cricut Circle". 

This really shouldn't bother me because it's a marketing ploy, the same one used by top-of-the-line handbag designers who charge a ridiculous amount of money for a bag that, although well-made, isn't really that much better than one that can be purchased for 90% less.  I'm no psychologist, but I believe I understand the concept that by marketing a product only a select few can buy (whether for financial reasons or simply that it isn't available to the "masses"), you create a frenzy where people will do almost anything to own your product so that they can feel like a member of the "special club".

It sucks.

Yes, I feel excluded.  It's irrational, but it feels like a slap in the face that I wasn't included in the "top 3% of loyal customers" (or whatever verbage they used to make the invitees feel like plunking down $275 to be part of the club). 

So thanks Provocraft for making me feel like the high school girl who wasn't invited to the dance.  I think I'll take my cartridge money and buy a big ol' freezer-ful of ice cream.

1 comment:

  1. Vanessa,
    I agree with you 110%. I also did not get the invite, but I really don't care either. I only had my expression for since Dec of 09. Since then, I have bought Design Studio, Yourstory, and the Cuttlebug, and my sad and lonely 7 carts. In my math that is almost $800 I gave to PC.
    To me, a loyal cusstomer is someone who buys their stuff and stands behind it. (which before all this crap, I did)